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Reaching for the star… with a tweet and a good #highered story: UT Knoxville...
The Art of social media influencer outreach In my 8-week online course on social media marketing for higher ed, I’ve always emphasized the importance of identifying your social media influencers....
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Why Facebook Live can work so well for #HigherEd institutions
I’m republishing on this blog the unedited and longer version of my column published in University Business to make sure you don’t miss it. Social media video FTW! There’s no doubt video is a winning...
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How #HigherEd can use Snapchat Custom Stories for social media student takeovers
Social media students takeovers: a best practice in higher ed In the 8-week online course on social media marketing for higher ed I teach, I ask my students – all higher ed professionals – to take over...
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How #HigherEd can use Snapchat Spectacles: A Live #HESM Takeover for...
Snapchat & Spectacles: only shiny new tools? In the 8-week online course on social media marketing for higher ed I teach, I keep asking my students – all higher ed professionals – to think about...
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12 Lessons learned by your #highered social media colleagues in 2017 #hesm
Social media in higher education changes all the time. Change is part of the social media’s DNA. Change comes to campus every Fall — with the new class of freshmen. If you don’t learn in higher ed...
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Snapchat for #HigherEd: Yea or Nay? #hesm
Whether you love it or hate it, it’s impossible to ignore Snapchat when you’re in charge of social media for a university or a college. Snapchat is the top social media platform in terms of daily...
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12 tips to survive your #highered social media job #hesm
There are many demands on your time and focus when you are in charge of social media for your school. Social media is 24/7. Social never stops. It’s demanding. It’s difficult. That’s why it’s so...
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The Week of Heroes at Coker College: a successful #highered fun(d)raising...
Social media fundraising campaigns don’t have to be boring. If you want them to be successful, they shouldn’t. When I got a glimpse at the Week of Heroes thanks to Danielle Sewell, Marketing and...
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Get ready for 2018 with the #HigherEd Social Media Online Conference #hesm
Has everybody on your team gone to a conference this year? Whether it’s for budget reasons, lack of time or even family matters, it’s not always possible to get everybody to fly across the country to...
View ArticleSneak Peek of the 5th #HigherEd Social Media Conference: #HESM17 Preview Day...
Practice Makes Perfect I’ve spent most the day yesterday in rehearsals with 12 speakers of the Higher Ed Social Media Conference scheduled Nov 29, 2017 – an event that is now almost sold out. This...
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Caring for sharing: how RIT Career Services won with care packages for its...
I first heard about RIT’s Surprise Care Package social media campaign from Gretchen Burruto, Associate Director for Web and Social Media at the Rochester Institute of Technology’s Office of Career...
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